Blog - March 2019

  • Dunnhumby and Tesco Partnership

    Posted on Wednesday, March 13, 2019 by Phil Hutchinson-MayNo comments

    When Edwina Dunn and Clive Humby were approached by Tesco about launching a loyalty card in 1994 they were told in no uncertain terms not to get excited. Tesco was adamant this was a one-off – the company didn’t use consultants, it just needed a little help. However, Tesco would in fact need a lot of help and over the course of the next 16 years the duo would be central to building the UK’s first ...