Posted on Friday, September 8, 2017 by Phil Hutchinson-May — 1 comment
Yesterday’s National Account Managers were easy to recognise. They had a highly sociable and personality driven approach. Relationships were number one and deals were done. But those days are over and this approach is now consigned to history.
Evolving Roles
In the last 5 to 10 years relationships in FMCG have evolved and decisions are now driven by analytics – using a numerical and fact driven ...